Social Media Optimization (SMO)

Everyone knows what social media is and how its impact can change conventional perception.

SMO has to do with social networking and their growing importance to business. This facet of optimization has to do with enhancing your company’s presence online through traditional social media outlets like Facebook, Twitter, and LinkedIn as well as blogs, forums, and anywhere else your business is likely to be mentioned socially.

Stay Connected through SMO

  • Develop relationships with the Media.
  • Create and leverage campaigns through multiple social media outlets.
  • Facilitate your brand’s message through content distribution.,
  • Incorporate social sharing into press releases, this allows readers to distribute your message through multiple platforms to be seen by a much larger audience.

Try something on. See what fits.

The Internet has created the ultimate “global village” for social networking. Each social media platform has different strengths helping you to reach different audiences through Social Media Optimization (SMO). Here are some of the more popular social media options.


There are over 1 billion active users on Facebook today, it is the largest social media platform in the world. Creating and maintaining a company profile on Facebook is key to reaching the largest active social audience on the globe.


LinkedIn is the best way to engage and grow your professional network. While other social media platforms such as Facebook, Instagram, and Twitter tap right into the consumer; LinkledIn is a way to share and manage your brand with other professionals in multiple markets.


Like Instagram Pinterest is heavily based on graphics, but has the functionality and organization of social bookmarking platforms. Pinterest allows you to create image-inspired boards to share with others, thus, making it easy to reach potential clients. When you pin an image, you’re not just sharing it, you’re sharing the link to that image, which can be a how-to DIY, a blog post, art collection, or a product on a retailer’s website.”


Businesses use Instagram to convey an idea or key message using an image which are far more effective than text alone. These images when coupled with company branding resonate a deeper emotional response thus making a more personal connection.


While newspapers and television once dominated as medium choices for information flow, the Internet now offers a more modern way to consume news. Twitter offers a way for you to peddle information to the masses by breaking news first, in your brand’s own voice.


YouTube Videos, used as a Public Relations marketing tool set you apart from competitors. It’s very accessible, has broad appeal, and is free to use. You can create company promotional videos, new product service offerings, event recaps, or even customer testimonials.

Reach out and contact us to learn more about how Boston Digital PR can help maximize the growth necessary to make a name for yourself in your market.