Search Engine Optimization (SEO)
Search Engine Optimization (or SEO) is the method that makes your website highly visible within Search Engines, such as Google. If your looking to increase brand recognition beefing up your SEO is one of the smartest ways.
SEO is different than PPC, in the sense that you do not pay SE’s directly, you instead choose an intelligent SEO agency.
Here are a few astonishing facts to help you understand how important Search engine optimization is.
Billion searches are performed every day in Google.
Percentage of clicks the top 5 listed sites get, on Google's first page.
Percentage of consumers use search engines to find what their looking to purchase.
Percentage of consumers use search engines to find local information nearby!
Adding Value with SEO
Everyone wants to be on page one of the (SERP) search engine results page.
When done correctly, and in combination with other marketing and technical strategies, SEO can help your business get good rankings and land on the front pages of Google search.
Considering Google’s front page receives 95% of all web traffic this means a higher score translates to higher brand awareness as more eyeballs will see your website.
There is no one-size-fits-all solution with SEO.
Different components factor in to your unique approach. It’s important that your SEO manager understands which components will blend well together in your market to elevate your brand reputation.
We’ll do a Discovery on your SEO project that lets us know your goals and defines your SEO Strategy. It’s based on simple concepts such as where you are, what you’ve been doing, who your organic SEO competitors are and where you want to go.
Using the right kind of content we can drive targeted, organic search traffic that is relevant to your industry towards your website. After all, we want you to become recognized by google as a Content Authority, and you’ll need the right type of SEO content to help that effort.
The ultimate goal in any business is to increase your customer base. SEO is the tool that will bring potential clients to your website. It makes it easy to attract people that will convert into customers/clients. Providing you with a continuous supply of new customers provides a new pipeline for business other than repeat customers.
Return on investment
SEO is not an interruptive form of marketing where you are forced to watch or read an advertisement. You don’t show up until and unless they are explicitly searching for a business like yours. This is in direct opposition to other forms of online advertising that constantly throw ads in your face you’re not interested in seeing just to increase brand recognition.
Search Engine optimization is an inbound marketing strategy that is proven to work in terms of allowing you to market to your target audience. When done well, you’ll experience a healthy ROI.
Reach out and contact us to learn more about how Boston Digital PR can help maximize the growth necessary to make a name for yourself in your market.