Pay Per Click (PPC)
Pay Per Click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially it is driving traffic to your site by paying search engines instead of organically increasing your ranking using Search Engine Optimization (SEO)
PPC is perhaps the fastest way to run an advertising campaign and get instant results. Within minutes of publishing your page we can have paid Google Ad’s at the top of search results.
When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign.
Local target audience
PPC is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store.
You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, they indirectly genereate brand awareness.
Our team is here to develop the strongest possible PPC campaign based on our industry knowledge obtained from years of experience.
Everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more. Right away you will start getting reports with profits and losses and their margins helpiing you decide where the best ROI is for your company.
What is Google Ads?
Google Ads (formerly known as Google AdWords) is the most popular PPC advertising system available. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
How your page appears is based on advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction.
PPC v.s. SEO
Organic SEO has more long term benefits than a “rented” presence through PPC. You’ll “own” the rankings connected to your digital assets.
Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads.
We’re google Partners, we’re great with Google Ads, and we can get your listing on the top of the page the minute you signup.
Reach out and contact us to learn more about how Boston Digital PR can help maximize the growth necessary to make a name for yourself in your market.